Focus Groups: A Practical Guide for Applied Research. 3rd Edition.

Krueger, Richard A.; Casey, Mary Anne

ISBN 10: 0761920714 / ISBN 13: 9780761920717

Editore: Sage Publications, Inc, Thousand Oaks

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Softcover comb bound 3rd Edition, 8th printing in Very Good condition. The covers are in great shape with only a hint of shelf wear. The plastic comb binding is in excellent condition. The interior pages are unmarked. There is a small abrasion on the title page. The book will be carefully packaged for protection from heavy handling and the elements during shipment. Electronic USPS tracking issued free of charge.

Codice articolo 12756

Dati bibliografici

• Titolo: Focus Groups: A Practical Guide for Applied Research. 3rd Edition.
• Editore: Sage Publications, Inc, Thousand Oaks
• Lingua: Inglese
• ISBN 10: 0761920714
• ISBN 13: 9780761920717
• Rilegatura: Softcover
• Edizione: 3rd Edition.
• Stampa: First Printing
• Condizione: Good
• Condizione della sovraccoperta: No Jacket
• Dimensioni: 9,25 L x 7,75 A x 0,6 P (pollici) 9,25 pollici di larghezza per 7,75 pollici di altezza per 0,6 pollici di profondità

Descrizione articolo

Riassunto

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology

The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Informazioni sugli autori

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.