Focus Groups as a method for product development. The funeral market in Sweden

Lingua: inglese

Editore: GRIN Verlag Apr 2016, 2016

3668169691 / 9783668169692

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,7, Linnaeus University, course: Methods at work, language: English, abstract: This report is about the business methods. The report is based on the achievements acquired in the last modules. Suitable methods are needed in the business module to help the team move forward in their product development process.Currently, the team has developed several concepts with different connection types and design styles. However, the team has no idea whether others will like this product. Without such awareness, the team would be blind to see the potential risks and shortages in the project. Thus one method is introduced to make the team aware of how potential clients or companies think about this product. The method described is a focus group. It is introduced in more detail in this paper to discuss the advantages and few disadvantages it contains.In a focus group different target customers are gathered to discuss their views about the product's materials, the designs and whether they would purchase this product or not. If they are not interested in buying the product it is of value for the team to know, what influenced their decisions. Since this is a very special product, not only the views of potential customers are of interest, but also the knowledge and experience of experts, such as funeral companies. Therefore an interview was conducted with a funeral company to validate customer opinions. 40 pp. Englisch.

Codice articolo 9783668169692

Titolo
Focus Groups as a method for product development. The funeral market in Sweden
Autore
Anna Lena Bischoff
Editore
GRIN Verlag Apr 2016
Anno di pubblicazione
2016
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3668169691
ISBN 13
9783668169692
Peso dell'articolo
73 grammi
Dimensioni
210x148x4 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
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BuchWeltWeit Ludwig Meier e.K.

Germania