Food Consumer Science: Theories, Methods and Application to the Western Balkans

Barjolle, Dominique (Editor)/ Gorton, Matthew (Editor)/ Dordevic, Jasna Milosevic (Editor)/ Stojanovic, Zaklina (Editor)

ISBN 10: 9401780536 / ISBN 13: 9789401780537

Editore: Springer Verlag, 2013

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2013 edition. 160 pages. 9.25x6.10x0.37 inches. In Stock. Codice articolo zk9401780536

Dati bibliografici

Titolo: Food Consumer Science: Theories, Methods and...

Casa editrice: Springer Verlag

Data di pubblicazione: 2013

Legatura: Paperback

Condizione: Brand New

Descrizione articolo

Riassunto:

This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project.

Dalla quarta di copertina:

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Each chapter of Food Consumer Science: Theories, Methods and Application to the Western Balkans includes an introduction, an explanation of the methodology applied and illustrations with a case study. Coverage includes such topics as theories of food choice; segmenting consumers using cluster analysis; the emerging market for health claim products; the use of focus groups for assessing fruit perceptions; methods for analyzing consumer interest in organic and traditional foods and more.

A final chapter offers conclusions concerning the major evolving markets for health claim products, fruits, organic products and traditional food and presents findings on food choices of Western Balkan consumers. The book declares an urgent need for development of consumer rights and of public health policies, which must be supported by a Europe-wide network of scientists and public health officials.