The fourth edition of this classic source provides an overview of a broad range of forecasting techniques and an understanding of their strengths and weaknesses. No background in quantitiative methods is required. The new edition includes greater emphasis on the track record of forecasting, a refined approach to the quantitative methods, new material on monitoring, computer-based systems and empirical evidence of forecasting usage, and a complete update on technological and judgmental methods.

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Book by Wheelwright Steven C Makridakis Spyros G

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