The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Prahalad, C.K.

ISBN 10: 0131467506 / ISBN 13: 9780131467507

Editore: Wharton School Publishing, 2004

Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. Codice articolo DBV.0131467506.VG

Riassunto:

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

Recensione:

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld."
Christopher Rodrigues, CEO, Visa International"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor."
Mark Malloch Brown, Administrator, United Nations Development Programme

Dati bibliografici

Titolo: The Fortune at the Bottom of the Pyramid: ...
Casa editrice: Wharton School Publishing
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: very_good