Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. Questo articolo non è disponibile.Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness

In the summer of 1984, I was an independent college student living alone in Boston. One day, I woke up hot, scared, and starving. A search of my fridge and cabinets turned up only flour, onions, and cooking oil. I cut up an onion, dipped the slices in flour, and fried them. Onion rings for breakfast, lunch, and dinner. The next day, I began feeling ill. I hadn't eaten a meal in two days and didn't expect a paycheck for another week.My apartment buzzer sounded. It was Sammy, a friend's uncle. I hit the buzzer to let him in the building. Sammy entered my apartment and told me that he received a call from his niece about my situation. He gave me $40 to buy groceries. I began to cry and hugged Sammy like my life depended on it. In a sense, it did. Sammy was making an investment in my future, which strengthened my resolve to overcome challenges and reinforced my desire to defy the odds and fulfill my dreams.Forty Dollars and a Brand includes stories, tips, brand-building activities, and a personal brand journal so you can document the evolution of your personal brand during your journey toward discovering and living your awesomeness.A shy introvert who grew up with two sisters in a single-parent household in S.E., Washington, DC, Denise Moore (Kaigler) encountered numerous challenges. Defying the odds, she evolved her personal brand, became a corporate leader at Reebok, adidas Group, Nintendo, and Boston Scientific, and worked with numerous celebrities, including Jay Z, Scarlett Johansson, Venus Williams, and Pharrell Williams.…