Founder Fallout: 100 Must Ask Questions before you Share The Equity
By Jeremy G. Barker
This isn’t a business book. It’s a pre-nup for your partnership.
You’re fired up about the idea.
The pitch deck looks clean.
Your future partner seems sharp.
You’re ready to scale.
But before you sign on the dotted line—
Before you invest a dollar, hire a team, or shake hands over your “shared vision”—
You need to ask one question:
Are we building this together, or are we setting ourselves up to burn this to the ground?
Founder Fallout is the no-BS workbook every serious entrepreneur needs before they lock arms with a co-founder. It’s not fluff. It’s not theoretical. It’s not sugarcoated. It’s 101 real, raw, battle-tested questions that expose the cracks before they become chaos. Questions that save you from late-night resentment, expensive buyouts, and the kind of fallout that ends not just businesses—but friendships, marriages, and bank accounts.
Written by serial entrepreneur and 8-figure founder Jeremy G. Barker—who’s built, scaled, and rebuilt multiple companies from scratch (after losing everything more than once)—this book doesn’t come from the classroom. It comes from the fire.
Inside, you’ll uncover:
1. The tough conversations most founders avoid—and why skipping them will cost you everything
2. The real-life landmines that destroy great ideas: partner misalignment, burnout, ego clashes, equity disputes, and emotional exits
3. What to document, sign, and legally lock down before you launch
4. How to structure your roles, resolve conflict, survive crisis, and still respect each other when shit hits the fan.
5. A brutal, actionable workbook that turns “maybe” into “hell yes” or “walk away now”
This book is for:
Startup founders considering a co-founder or partner
Investors, advisors, or accelerators who need due diligence tools
Seasoned entrepreneurs who’ve been burned before and won’t make the same mistake twice
Anyone thinking about starting a business with a friend, spouse, sibling, or mentor
If you want polished LinkedIn advice, look elsewhere.
If you want Instagram inspiration, keep scrolling.
But if you want the real questions—the ones that decide whether your company scales or self-destructs—
Then this is your playbook.
Because partnerships don’t die from bad ideas. They die from unspoken expectations.
And this time, you’re going in prepared.
