Fractional Cmo Method : Attract, Convert and Serve High-paying Clients on Your Terms

Stanton, Casey

ISBN 10: 1954759703 / ISBN 13: 9781954759701

Editore: Cranberry Press, 2022

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Dati bibliografici

• Titolo: Fractional Cmo Method : Attract, Convert and Serve High-paying Clients on Your Terms
• Editore: Cranberry Press
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1954759703
• ISBN 13: 9781954759701
• Rilegatura: Brossura
• Condizione: New

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Riassunto

Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of marketing consulting —controlling your pipeline (maintaining a steady flow of clients; contracts are short) and producing the exact results each client needs.

Informazioni sull?autore

A few years after graduating Michigan State University (2008), Casey Stanton became the founder and CEO of CMO Exponential (CMOx), which is a Fractional CMO (Chief Marketing Officer) company and consulting firm that provides marketing strategy services to businesses doing $5-20M per year. In addition to managing clients, Casey now coaches a limited number of marketers in becoming a Fractional CMO. Casey had worked on numerous exciting projects that included New York Times Bestseller book launches, partnerships with the NBA, and more. Casey had moonlighted at Tulane University AB Freeman School of Business as an adjunct Professor of Marketing. In his first year of developing Fractional CMO, Casey earned twice what he did at the agency he worked at, before! Stanton moved to Philadelphia, PA, and CMOx continued to grow. Leaning on his experience in an agency setting, teaching at Tulane and now having his own clients, Casey developed as a way to predictably serve clients to maximum effect, called the Functional Marketing® Framework, which allows a Fractional CMO to take clients through a systematized and predictable process that provides a way for businesses to get more out of their marketing. Because many marketers are entrepreneurs and want their own business, Casey created the CMOx Accelerator, a program that takes marketing managers, consultant, directors, and/or CMOs, and shows them the process to becoming a very successful Fractional CMO. Alongside client work, Casey now trains marketers to be a successful Fractional CMO by mentoring them to master how to Attract, Convert, and Serve clients.