Framework for Marketing Management : Integrated PharmaSim Simulation Experience

Keller, Kevin, Kotler, Philip, Simulations, Interpretive

ISBN 10: 0136083447 / ISBN 13: 9780136083443

Editore: Pearson Education, Limited, 2008

Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 5188620-6

Riassunto:

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Product Description: Book by Kotler Philip Keller Kevin Simulations Interpretiv

Dati bibliografici

Titolo: Framework for Marketing Management : ...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2008
Legatura: Brossura
Condizione: Very Good
Edizione: 4th Edition.