A Framework for Marketing Management: Integrated with Pharmasim

Kotler, Philip; Keller, Kevin; James, Stu

ISBN 10: 0136083447 / ISBN 13: 9780136083443

Editore: Pearson College Div, 2008

Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Codice articolo DBV.0136083447.G

Riassunto:

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Product Description: Book by Kotler Philip Keller Kevin Simulations Interpretiv

Dati bibliografici

Titolo: A Framework for Marketing Management: ...
Casa editrice: Pearson College Div
Data di pubblicazione: 2008
Legatura: Brossura
Condizione: good
Edizione: quarta edizione