Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer

Smith, Douglas K.

ISBN 10: 1583482660 / ISBN 13: 9781583482667

Editore: iUniverse, 1999

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1583482660I3N00

Riassunto:

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy." Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation. More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.

Product Description: Book by Smith Douglas K Alexander Robert C

Dati bibliografici

Titolo: Fumbling the Future: How Xerox Invented, ...
Casa editrice: iUniverse
Data di pubblicazione: 1999
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket