Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising

Benjamin Hart

9 valutazioni di Goodreads

Lingua: inglese

Editore: Jameson Books, 2017

0915463962 / 9780915463961

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

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Condizione: Usato - Buono

EUR 8,91

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Descrizione dell’articolo da parte del venditore

This is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a billion dollars for scores of non-profit organizations.But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises.According to Hart, the three important rules for success in marketing through the mail are these: Make sure 1) that you are writing to the right people, that is, that you have compiled the right list; 2) that your letters come across as a personal communication from one person to another; and 3) that you are writing about what your reader is interested in, not what you, the writer, are interested in.Hart's book is chock full of rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure the success of your direct mail marketing campaign. Anyone who is involved in direct mail marketing on any level should be required read Hart's book at least once a year.Ben Hart is absolutely the best in the business. His direct mail campaigns have single-handedly turned many floundering organizations into multi-million dollar powerhouses. Ben's book is packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike.- Steven Loflin, Executive Director, National Association of Collegiate Scholars (which has 600,000 members).…

Codice articolo 00097939755

Titolo
Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising
Autore
Benjamin Hart
Editore
Jameson Books
Anno di pubblicazione
2017
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0915463962
ISBN 13
9780915463961

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Montgomery, IL U.S.A. 60538