Fundamentals of Managing Technology Ventures (Applied Innovation and Technology Management). Questo articolo non è disponibile.Fundamentals of Managing Technology Ventures (Applied Innovation and Technology Management)

This book presents a foundational guide for business students seeking to understand the fundamentals of managing technology ventures. While typically reserved for more advanced graduate coursework, there is a growing trend towards integrating technology and innovation topics into bachelor's and early-graduate programs across various institutions.

The aim of this book is to introduce students to basic management concepts applicable to technology ventures, without delving deeply into technical details. By focusing on straightforward principles, readers can grasp how these concepts influence the development of new ventures and projects at every stage.

Rather than overwhelming readers with complex theories, the book offers practical guidance that can be easily applied in real-world scenarios. Its objective is to equip future business leaders with the knowledge and skills needed to navigate the landscape of technology ventures confidently and effectively.

 Sutti Sooampon has worked as a lead instructor and researcher in managing technology since the beginning of his academic career. He is currently Assistant Professor at King Mongkut’s Institute of Technology Ladkrabang Business School in Thailand. His role as an associate judge at central intellectual property and international trade court also gives him hand-on experience in dealing with conflict management in the technology industry.