Fundamentals of Strategy 5e

Whittington, Richard; Regnér, Patrick; Angwin, Duncan; Johnson, Gerry; Scholes, Kevan

ISBN 10: 1292351373 / ISBN 13: 9781292351377

Editore: Pearson, 2020

Riguardo questo articolo

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Codice articolo ABNR-26806

Dati bibliografici

• Titolo: Fundamentals of Strategy 5e
• Editore: Pearson
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1292351373
• ISBN 13: 9781292351377
• Rilegatura: Brossura
• Edizione: quinta edizione o successive, Edizione Internazionale
• Condizione: New

Descrizione articolo

Riassunto

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field.

Fundamentals of Strategy, 5^th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy.

This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations.

The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change.

With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.