The Future Normal: How We Will Live, Work and Thrive in the Next Decade. Questo articolo non è disponibile.The Future Normal: How We Will Live, Work and Thrive in the Next Decade

This is a handbook for visionaries.

Making outlandish predictions about the future is easy.Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Masonhave been on the front lines of exploring the global forces shaping our futurenormal through their work independently leading two of the most successfultrend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full body haptic suits to sampling cultivatedmeat, their work has taken them into cutting-edge labs, private testingfacilities, and invite-only showcases across the world. Now for the first time,they are teaming up to share a uniquely eye-opening vision of the future unlikeany other.

Across thirty fast-moving chapters, The Future Normalspotlights dozens of ideas and instigators who are changing the world. Frombiophilic skyscrapers to generative AI, these stories offer an optimistic yetdeeply human view of the next decade. Along the way, we also tackle some of thebiggest ethical and societal questions raised by all this progress.

In this book, you’ll read about the ideas and instigatorsthat are bringing about new ways to satisfy our fundamental needs and wants,changing not just their industries but also transforming our wider culture andsociety.

These are the stories of the future normal, and they arecoming sooner than you think. For anyone looking to get ready, this book willempower you to seize the opportunities that lie ahead in this crucial decade. 

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

Henry Coutinho-Mason is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend-Driven Innovation and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world’s biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.

Rohit Bhargava has dedicated his career to bringingmore humanity back to business. He is the best selling author of six books onmarketing, innovation and leadership and has been invited to speak at more than500 events in 32 countries. Rohit is the founder of the Non-Obvious company,frequently advises some of the world’s largest brands and has been featured inFast Company, GQ and the New York Times. He lives in Washington DC with hiswife and two boys, loves the Olympics and believes in listening beforespeaking.

Henry Coutinho-Mason runs TrendWatching’s globalactivities on a daily basis and is a sought-after keynote speaker. In the pastthree years, he has given over 50 keynote presentations in more than 25countries across six continents. He is regularly quoted as a trend expert,including in the Financial Times, The New York Times, Fast Company and TheEconomist; as well as appearing on television networks such as CNBC, the BBCand Al Jazeera. In a past life, he was a qualified accountant and isresponsible for introducing “flawsome” into the business lexicon.