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Dati bibliografici

Titolo: How to Get on in Marketing: A Career Development Guide
Editore: Kogan Page Ltd 19/01/1994
Data di pubblicazione: 1994
Lingua: Inglese
ISBN 10: 0749410531
ISBN 13: 9780749410537
Rilegatura: Brossura
Edizione: quarta edizione
Condizione: Very Good

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Riassunto

Aimed at anyone considering a career in marketing, advertising or public relations, this handbook examines each area in turn, analyzing the temperaments and abilities best suited to each profession. The text explains training and qualifications, job titles and daily roles.

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