Get to the Point!: How to Sharpen Your Message and Make Your Wordsmatter

Schwartzberg, Joel

ISBN 10: 1523094117 / ISBN 13: 9781523094110

Editore: Berrett-Koehler Pub, 2017

Riguardo questo articolo

144 pages. 8.75x5.50x0.50 inches. In Stock.

Codice articolo __1523094117

Dati bibliografici

• Titolo: Get to the Point!: How to Sharpen Your Message and Make Your Wordsmatter
• Editore: Berrett-Koehler Pub
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1523094117
• ISBN 13: 9781523094110
• Rilegatura: Paperback
• Condizione: Brand New

Descrizione articolo

Riassunto

Champion Your Best Ideas!

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

Informazioni sull?autore

Joel Schwartzberg has over a decade of experience as a strategic communication executive with major organizations and as a corporate communication trainer. He is the senior director of strategic and executive communications for the American Society for the Prevention of Cruelty to Animals.