Glamour Cakes. Questo articolo non è disponibile.Glamour Cakes

The market for luxury food continually increases, fostered by powerful retail campaigns such as M&S food and the extensive media coverage of high profile chefs, on television and through book publications. Cookery programmes, book sales and the lionisation of cookery personalities highlights the popular demand to emulate high end food and create luxury at an individual level. Food is no longer functional but aesthetic and a lifestyle indicator. Thus 'Glamour Cakes' appeals to the luxury market and, using Eric Lanlard's celebrity clients as a selling point, to the ever-spiralling celebrity market. Eric's numerous television appearances include GMTV and recently BBC1's wedding series 'Big Day' as well as a forthcoming appearance on Five's 'Cooking the Books' alongside Jean-Christof Novelli and Gordon Ramsay.

Eric Lanlard is a master patissier. The 38-year-old Frenchman has changed the face of British patisserie, earning himself a reputation for awe-inspiring cakes and a clientele that includes Madonna and Guy Ritchie, Elton John and the Beckhams. He has been twice winner of Continental Patissier of the Year and with numerous TV appearances, he is fast becoming a celebrity. Aware that there was a demand for inspirational cakes created on a bespoke basis, Eric launched Savoir Design in 2000, taking direct commissions for Cake Boy his cake emporium and cookery school.