Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World. Questo articolo non è disponibile.Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World

The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world’s other great designers can be applied to our everyday lives and businesses — and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention — including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design’s vanguard — “ask stupid questions,” “begin anywhere” and “make hope visible” — and illustrates how these and other such principles can provide the means for finding hope in these anxious times.

Warren Berger is an award-winning journalist and the author of three books, including the seminal Advertising Today, and co-author of No Opportunity Wasted, which was featured twice on the Oprah Winfrey Show. He is the creator and current editor of the design and advertising focused magazine One.