Global Account Management: A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers

Cheverton, Peter

ISBN 10: 0749452277 / ISBN 13: 9780749452278

Editore: Kogan page, 2008

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Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Codice articolo wbs1803831075

Dati bibliografici

• Titolo: Global Account Management: A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers
• Editore: Kogan page
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0749452277
• ISBN 13: 9780749452278
• Rilegatura: Brossura
• Condizione: Like New
• Peso: 458,1 grammi

Descrizione articolo

Riassunto

Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure.

Author Peter Cheverton - an expert practitioner and teacher of account management - highlights the difference between an international company operating in different markets and one that can be considered as truly global. He reveals that, to operate accounts globally, you need to understand whether your client has consistent needs across different countries; possesses a global operational structure; and has the ability to implement global decisions. He then details the factors critical to your successful handling of a global account.

The implications of making the wrong decisions in a global marketplace are enormous - Global Account Management gives you the information and insight you need to establish the best long-term relationships with your biggest clients, and - most importantly of all - secure the future success of your company. Global Account Management is an essential guide for business directors, sales and marketing directors, and global account managers.

Informazioni sull?autore

Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, Key Marketing Skills and Key Account Management in Financial Services, all published by Kogan Page.