Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))

Hollensen, Svend

ISBN 10: 0273726226 / ISBN 13: 9780273726227

Editore: Financial Times/ Prentice Hall, 2010

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Titolo: Global Marketing: A Decision-Oriented ...

Casa editrice: Financial Times/ Prentice Hall

Data di pubblicazione: 2010

Legatura: Paperback

Condizione: Used; Very Good

Edizione: quinta edizione o successive

Descrizione articolo

Riassunto:

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. 

Informazioni sull?autore:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.