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Titolo: The Global Marketing Imperative

Casa editrice: Ntc Pub Group

Data di pubblicazione: 1994

Legatura: Rilegato

Condizione: Good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world markets

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Book by Czinkota Michael R Ronkainen Ilkka A Tarrant John

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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, caf�, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

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The Global Marketing Imperative

Czinkota, Michael R., Ronkainen, Ilkka A., Tarrant, John J.

Usato - Rilegato

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