The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003862800

Contatta il venditore

Segnala questo articolo

Dati bibliografici

Titolo: Global Marketing: A decision-oriented ...

Casa editrice: Pearson College Div

Data di pubblicazione: 2010

Legatura: Paperback

Condizione: Very Good

Edizione: quinta edizione o successive

Descrizione articolo

Riassunto:

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

Informazioni sull?autore:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

World of Books Ltd
Mulberry House, Woods Way Trading Estate, Goring-By-Sea, BN12 4QY, United Kingdom

Condizioni di vendita:

WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.

Condizioni di spedizione:

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Metodi di pagamento
accettati dalla libreria

Aggiungi ai desiderata

Articoli correlati a Global Marketing: A decision-oriented approach

Global Marketing: A decision-oriented approach

Hollensen, Svend

Usato - Brossura

Informazioni sull?azienda del venditore