Global Software : Developing Applications for the International Market

Dave Taylor

ISBN 10: 0387977066 / ISBN 13: 9780387977065

Editore: Springer US, Springer New York, 1992

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Druck auf Anfrage Neuware - Printed after ordering - John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.

Codice articolo 9780387977065

Dati bibliografici

• Titolo: Global Software : Developing Applications for the International Market
• Editore: Springer US, Springer New York
• Data di pubblicazione: 1992
• Lingua: Inglese
• ISBN 10: 0387977066
• ISBN 13: 9780387977065
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob­ lems, and presenting the solutions, the software programmer is con­ fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc­ cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East­ ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de­ sign, and advertisement are local, and which elements are appro­ priate for global markets.

Contenuti

Section One “What It is”.- 1 Introduction.- 2 Why Internationalize?.- 3 Internationalization versus Localization.- 4 Elements of Internationalization.- 5 Pitfalls.- Section Two How to Internationalize.- 6 Three Approaches to Internationalization.- 7 Elements of Internationalization.- 8 Compile-Time Internationalization.- 9 Link-Time Internationalization.- 10 Run-Time Internationalization.- 11 The Run-Time Internationalization Library.- 12 Other Elements of Internationalization.- Section Three Existing Tools and Organizations.- 13 Hewlett-Packard’s Native Language Support System.- 14 International Standards Organizations.- Section Four The Politics of Global Software.- 15 The Politics of Global Software.- 16 The Future of Global Software.- Appendices.- Appendix A Organizations.- Appendix B How to Obtain Source Code.- References.