Globalization of Indian Broadcasting

Lingua: inglese

Editore: Raj Publications, New Delhi, 2006

8186208461 / 9788186208465

Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descrizione dell’articolo da parte del venditore

Contents Preface. 1. Introduction. 2. Doordarshan and satellite channels a profile. 3. Spread and impact of global television. 4. Globalization of advertisement on Indian televisions. 5. Globalization of contents and Indian television. 6. Epilogue. Appendices. Annexure. Bibliography. Index. As a powerful medium of communication globalization of Indian broadcasting has been responsible for bringing a whole lot of changes in our social values and culture. So it becomes essential to acquaint about different facets of global television. This book on Globalization of Indian Broadcasting throws light on some important issues that Indian television is facing at present. It is divided into six chapters. The first chapter provides general insight about global television working in India besides Doordarshan. The second one deals with a brief description about Doordarshan and its different channels along with satellite channels. In the third chapter spread and impact on global television in present context has been dealt. No one can deny the fact that in the present day advertising play an important role in shaping individuals as well as society. And in the chapter on globalization of advertisements on Indian television efforts have been made to show how it has shaped the Indian market in various ways. Similarly in chapter five one can find that how global content has affected Indian television through its various formats and in turn helped in developing its own contents. In the end under epilogue as sum up of all the above aspects along with suggestions have been provided. Commercial rate card of Doordarshan advertisement is appended in appendix for the benefit of those who are interested in it. 208 pp.…

Codice articolo 60316

Dati bibliografici

Titolo
Globalization of Indian Broadcasting
Autore
Sushil Kumar Sinha
Editore
Raj Publications, New Delhi
Anno di pubblicazione
2006
Condizione
As New
Rilegatura
Hardbound
Lingua
inglese
ISBN 10
8186208461
ISBN 13
9788186208465
Edizione
New

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
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