The Gold in the Rings: The People and Events That Transformed the Olympic Games

Lingua: inglese

Editore: University of Illinois Press, 2020

0252084527 / 9780252084522

Serie: Libro 26 di 30 - Sport and Society

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Descrizione dell’articolo da parte del venditore

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.…

Codice articolo 00087951108

Titolo
The Gold in the Rings: The People and Events That Transformed the Olympic Games
Autore
Stephen R Wenn
Editore
University of Illinois Press
Anno di pubblicazione
2020
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0252084527
ISBN 13
9780252084522
Serie
Libro 26 di 30: Sport and Society

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,67
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