Goliath Strikes Back

Lingua: inglese

Editore: APress, US, 2020

1484265181 / 9781484265185

Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Venditore AbeBooks dal 10 giugno 2025

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Descrizione dell’articolo da parte del venditore

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.What You Will LearnWhat to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companiesHow companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeedingWho This Book Is ForExecutives, business professionals, business students, andcurious laypeople.…

Codice articolo LU-9781484265185

Titolo
Goliath Strikes Back
Autore
Peter S. Cohan
Editore
APress, US
Anno di pubblicazione
2020
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1484265181
ISBN 13
9781484265185

Rarewaves USA

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 10 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 13 a 14 giorni lavorativiDa 13 a 16 giorni lavorativi
Primo articoloEUR 0,00EUR 0,00
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