Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Davis, Harold

ISBN 10: 0596101082 / ISBN 13: 9780596101084

Editore: O'Reilly Media, 2006

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Titolo: Google Advertising Tools: Cashing in with ...

Casa editrice: O'Reilly Media

Data di pubblicazione: 2006

Legatura: paperback

Condizione: New

Descrizione articolo

Riassunto:

Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.

Informazioni sull?autore:

Harold Davis is a strategic technology consultant, hands-on programmer, and author of many well-known books. He's also a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography to wireless networking, web services, and programming methodologies. Books include: "Building Research Tools For Google for Dummies" (Wiley), "Learn How to Program Using Any Web Browser" (Apress), "Red Hat Linux 9: Visual QuickPro Guide", and "Visual Basic .NET: Visual QuickStart Guide" (both Peachpit Press). Harold has served as a consultant for investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been VP of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software.