Graphic Design: The fundamental ideas of visual language that underpin all works of design are explained in The New Basics. With clear illustrations and succinct discussion, Lupton and Phillips' core graphic design book for students delves into the formal aspects of design. Regardless of your design project or area of interest, this graphic design book covers everything from logos to stationery to intricate website design.
topics include
• Layers
• Hierarchy
• Texture
• Rhythm and balance

Grids
among other things.

New chapters on: are included in the new, updated edition.
Typography, modes of representation, Gestalt principles, and data visualization

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