Great Demo!: How To Create And Execute Stunning Software Demonstrations

Cohan, Peter

ISBN 10: 059534559X / ISBN 13: 9780595345595

Editore: iUniverse, 2005

Codice articolo mon0000246456

Riassunto:

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.

Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management.

Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Informazioni sull?autore: Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

Dati bibliografici

Titolo: Great Demo!: How To Create And Execute ...
Casa editrice: iUniverse
Data di pubblicazione: 2005
Legatura: paperback
Condizione: Good
Edizione: seconda edizione