Green to Gold : How Smart Companies Use Environmental Strategy to Innovative Create Value

Lingua: inglese

Editore: Teri Press, New Delhi, 2008

8179931323 / 9788179931325

Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descrizione dell’articolo da parte del venditore

Contents Acknowledgements. Preface. Special introduction. Introduction the environmental lens. I. Preparing for a new world 1. Eco advantage. 2. Natural drivers of the green wave. 3. Who's behind the green wave. II. Strategies for building eco advantage 4. Managing the downside. 5. Building the upside. III. What WaveRiders Do 6. The eco advantage mindset. 7. Eco tracking. 8. Redesigning your world. 9. Inspiring an eco advantage culture. IV. Putting it all together 10. Why environmental initiatives fail. 11. Taking action. 12. Eco advantage strategy. Appendices i. Additional resources. ii. Methodological overview. iii. Most relevant tools for each green to gold play. Notes. Index. Green to Gold explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors years of experience and hundreds of interviews with corporate leaders around the world Green to Gold shows how companies generate lasting value cutting costs reducing risk increasing revenues and creating strong brands by building environmental thinking into their business strategies. Esty and Winston provide clear how to advice and concrete examples from companies like BP Toyota IKEA GE and Nike that are achieving both environmental and business success. The authors show how these cutting edge companies are gaining eco advantage in the marketplace as traditional elements of competitive differentiation fade in importance. 366 pp.…

Codice articolo 69506

Dati bibliografici

Titolo
Green to Gold : How Smart Companies Use Environmental Strategy to Innovative Create Value
Autore
Daniel C Esty and Andrew S Winston
Editore
Teri Press, New Delhi
Anno di pubblicazione
2008
Condizione
As New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
8179931323
ISBN 13
9788179931325
Edizione
New

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
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