The Grocers: The Rise and Rise of the Supermarket Chains

Seth, Andrew; Randall, Geoffrey

ISBN 10: 0749421916 / ISBN 13: 9780749421915

Editore: Kogan Page, 1999

Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Codice articolo GWSVV.0749421916.G

Riassunto:

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

Informazioni sugli autori: <b>Andrew Seth</b> has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

<b>Geoffrey Randall </b>is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including <i><b> Branding</b></i> and is co-author of <i><b>The Grocers</b></i> (both Kogan Page).

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Titolo: The Grocers: The Rise and Rise of the ...
Casa editrice: Kogan Page
Data di pubblicazione: 1999
Legatura: Rilegato
Condizione: good