The Grocers: The Rise and Rise of Supermarket Chains:

Seth, Andrew and Randall, Geoffrey

ISBN 10: 0749435496 / ISBN 13: 9780749435493

Editore: Kogan Page, 2001

Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL8320630

Riassunto:

Over the last 20 years, retailing has become one of the most dynamic industry sectors and the supermarket chains in particular have become the focus of regular headline news. The history of retailing, though, goes back much further.

Informazioni sugli autori: Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

Dati bibliografici

Titolo: The Grocers: The Rise and Rise of ...
Casa editrice: Kogan Page
Data di pubblicazione: 2001
Legatura: Paperback
Condizione: Used; Good
Edizione: seconda edizione