Guerrilla Advertising: Unconventional Brand Communication. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Laurence King, 2006
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Da: Greener Books, London, Regno UnitoGreener Books
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Codice articolo 1531037
- Titolo
- Guerrilla Advertising: Unconventional Brand Communication
- Autore
- Gavin Lucas and Mike Dorrian
- Editore
- Laurence King
- Anno di pubblicazione
- 2006
- Condizione
- Used; Good
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 1856694704
- ISBN 13
- 9781856694704
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Informazioni sull’autore
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.
Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.
Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.
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