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Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.
Informazioni sull'autore:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Titolo: Guerrilla Selling: Unconventional Weapons ...
Casa editrice: Harper Business
Data di pubblicazione: 1992
Legatura: paperback
Condizione: Very Good