1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T!. 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen."-Michael Hammer, Coauthor, Reengineering the Corporation. "Lutz has made Chrysler into the feistiest, and most profitable, automaker on the planet."-Steve Miller, CEO, Waste Management Inc. "Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization."-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation. "Bob Lutz knows more about cars than anyone. And he knows more than anyone about fixing car companies ...but what makes Bob unique is his extraordinary sense of self-confidence-call it guts-which has permitted him always to have fun doing the right thing. So, go get some Guts, and share the fun!"-James P. Womack, Author, The Machine That Changed the World, and President, Lean Enterprise Institute. In May 7, 1998 Chrysler Corporation and Germany's Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government-backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And what does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chrysler's second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process. The marriage of these two gave birth to a large family of hit products, starting with the radical, hugely popular Dodge Viper sports car, whose creation Lutz here describes. Along the way, he propounds what he humorously calls "Lutz's Immutable Laws of Business"-seven controversial maxims meant to stand conventional business wisdom on its ear. Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits. This embracing of opposites is, to say the least, unusual in the corporate world. For Lutz, however, it is business and life-as usual. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn't graduate from high school until he was 22, a former Marine fighter pilot whose "Law of Life" is a line from a Rolling Stones song? Add to these paradoxes the fact that Lutz, unlike many of his peers, got into the automobile business because he actually likes cars, and he emerges as the quintessential maverick. Cinderella success story, unorthodox business primer, portrait of an iconoclastic icon, Guts is many books in one, each supplying its own brand of informative, amusing, and entertaining reading.
ROBERT A. LUTZ recently retired as vice chairman of Chrysler Corporation. He has held senior management positions in four of the world's top car companies: Ford, General Motors, BMW, and Chrysler. Automotive News calls him "the towering figure in the American automobile industry in the last three decades of this century." He is also known as one of the most colorful and successful business leaders of his generation. "Our advice for those looking for insight into the automotive business: Read Guts daily until familiarity is achieved."—Car & Driver, October 1998
02 Wiley Imprint Code List JW Wiley John Wiley & Sons 19980911 1998 01 000 01 238.5 mm 02 161.5 mm 03 22.200 mm 08 18 oz John Wiley & Sons IP 36 01 T 24.95 0471295639 03 0471295639 BC Against the Gods The Remarkable Story of Risk 1 A01 Peter L. Bernstein Bernstein, Peter L. Peter L. Bernstein eng 400 BUS041000 2.3 01 A Business Week, New York Times Business, and USA Today Bestseller
"Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism." —The New York Times
"An extraordinarily entertaining and informative book." —The Wall Street Journal
"A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it." —Business Week
"Deserves to be, and surely will be, widely read." —The Economist
"[A] challenging book, one that may change forever the way people think about the world." —Worth
"No one else could have written a book of such central importance with so much charm and excitement." —Robert Heilbroner author, The Worldly Philosophers
"With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it." —John Kenneth Galbraith Professor of Economics Emeritus, Harvard University
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.
"An extremely readable history of risk." —Barron's
"Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face." —Money
"A singular achievement." —Times Literary Supplement
"There's a growing market for savants who can render the recondite intelligibly—witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)—and Bernstein would mingle well in their company." —The Australian 04 02 TO 1200: BEGINNINGS.
The Winds of the Greeks and the Role of the Dice.
As Easy As I, II, III.
1200-1700: A THOUSAND OUTSTANDING FACTS.
The Renaissance Gambler.
The French Connection.
The Remarkable Notions of the Remarkable Notions Man.
1700-1900: MEASUREMENT UNLIMITED.
Considering the Nature of Man.
The Search for Moral Certainty.
The Supreme Law of Unreason.
The Man with the Sprained Brain.
Peapods and Perils.
The Fabric of Felicity.
1900-1960: CLOUDS OF VAGUENESS AND THE DEMAND FOR PRECISION.
The Measure of Our Ignorance.
The Radically Distinct Notion.
The Man Who Counted Everything Except Calories.
The Strange Case of the Anonymous Stockbroker.
DEGREES OF BELIEF: EXPLORING UNCERTAINTY.
The Failure of Invariance.
The Theory Police.
The Fantastic System of Side Bets.
Awaiting The Wildness.
Notes.
Bibliography.
Indexes.PETER L. BERNSTEIN is President of Peter L. Bernstein, Inc., economic consultants to institutional advisors and corporations. His semimonthly analysis of the capital markets and the real economy, Economics and Portfolio Strategy, is read by managers and owners of investments totaling over one trillion dollars. Mr. Bernstein is the author of many articles in the professional and popular press, as well as six books in economics and finance, including the bestselling Capital Ideas: The Improbable Origins of Modern Wall Street. He is the coeditor of Investment Management (Wiley), and was the first editor of The Journal of Portfolio Management. AGAINST THE GODS appeared in the "Washington Is Also Reading..." section of The Washington Post Book World. The book is described as, "A comprehensive history of man's efforts to understand risk and probability, from ancient gamblers in Greece to modern chaos theory." (The Washington Post Book World, September 20, 1998)
"I must say that I enjoyed the book, it was written in a light-hearted manner".(Money Matters, April 2001)
No. 7 bestseller in 'Risk'(erivativesreview.com, December 2001) "I must say that I enjoyed the book, it was written in a light-hearted manner".(Money Matters, April 2001)
No. 7 bestseller in 'Risk'(erivativesreview.com, December 2001) 02 Wiley Imprint Code List JW Wiley John Wiley & Sons 19980828 1996 01 000 01 231.0 mm 02 154.0 mm 03 26.8 mm 08 19.2 oz John Wiley & Sons IP 31 01 T 19.95 0471873160 03 0471873160 BC Black Holes, White Dwarfs and Neutron Stars The Physics of Compact Objects 1 A01 Stuart L. Shapiro Shapiro, Stuart L. Stuart L. Shapiro 2 A01 Saul A. Teukolsky Teukolsky, Saul A. Saul A. Teukolsky eng 672 SCI004000 2.3 01 This self-contained textbook brings together many different branches of physics--e.g. nuclear physics, solid state physics, particle physics, hydrodynamics, relativity--to analyze compact objects. The latest astronomical data is assessed. Over 250 exercises. 04 02 Star Deaths and the Formation of Compact Objects.
Cold Equation of State Below Neutron Drip.
White Dwarfs.
Cooling of White Dwarfs.
General Relativity.
The Equilibrium and Stability of Fluid Configurations.
Rotation and Magnetic Fields.
Cold Equation of State Above Neutron Drip.
Neutron Star Models: Masses and Radii.
Pulsars.
Cooling of Neutron Stars.
Black Holes.
Compact X-Ray Sources.
Accretion Onto Black Holes.
Accretion Onto Neutron Stars and White Dwarfs.
Gravitational Radiation.
Supermassive Stars and Black Holes.
Stellar Collapse and Supernova Explosions.
Appendixes.
References.
Author Index.
Subject Index.
