HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Lingua: inglese

Editore: Harvard Business Review Press, US, 2026

9798892793049

Serie: Libro 90 di 96 - HBR's 10 Must Reads

Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Venditore AbeBooks dal 10 giugno 2025

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Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Codice articolo LU-9798892793049

Titolo
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Autore
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Editore
Harvard Business Review Press, US
Anno di pubblicazione
2026
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798892793049
Edizione
Updated and Expanded edition.
Serie
Libro 90 di 96: HBR's 10 Must Reads

Rarewaves USA

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 10 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 10 a 13 giorni lavorativiDa 10 a 13 giorni lavorativi
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