Riassunto
The world of sales is a $500 billion industry that employs over 15 million people in the US alone. However, only a handful of colleges offer degrees in sales and most MBA programs don t offer a single sales class.Business executives and investors have realized that a good sales team will make or break your business. As data and technology become cheaper to access, and more well-educated people choose careers in sales, the world of sales is undergoing a massive transformation. Consider this book your degree in modern sales. I call it Sales Hacking.In Hacking Sales, you ll learn how to build a fully streamlined sales process using technology and innovative new techniques. Some of them include:Building your Ideal Customer ProfileFinding theses Ideal Customers by the thousandsGetting Contact Info at ScaleDifferent Strategies for Targeting ProspectsHow to Properly Segment Lists for Mass EmailingBuilding, Testing, Measuring, Optimizing Email CampaignsHiring, Training, Managing Outsourced Sales Development TeamsBest Practices for Nurturing LeadsNegotiations, Objections, and Closing the DealThe Art of Getting Referrals During the Honeymoon PeriodPlus Bonus Material and Much More
Informazioni sull?autore
Max Altschuler has been an entrepreneur his whole life and learned sales at an early age from his father, David, who was a financial advisor. His entrepreneurial journey led him to San Francisco to work for an online education company called Udemy, in which he was the first sales hire and built the process that launched the Instructor side of the marketplace. Udemy recently raised a $32 million dollar series C round of funding with a valuation in the hundreds of millions. After Udemy, Max helped build the AttorneyFee marketplace as the Vice President of Business Development and departed after their acquisition by LegalZoom. He started Sales Hacker, Inc. to help other startups with fewer resources to sell their products and services to large corporations. This book is a product of the community and we're excited to see the growth and innovation that comes out of it.
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