Handbook of Innovations in Strategic Communication (Hardcover)

Lingua: inglese

Editore: Edward Elgar Publishing Ltd, Cheltenham, 2025

1035326477 / 9781035326471

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Venditore AbeBooks dal 12 ottobre 2005

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Hardcover. This unique Handbook demonstrates how strategic communication is undergoing significant changes due to advances in AI. It examines the consequences of innovation in society and communication, considering the ethical implications of technological developments.Shannon A. Bowen and Elina Erzikova bring together the worlds leading experts on strategic communication to extrapolate, probe, and push the boundaries of their research into the future. Adopting a theoretical lens, the authors explore how strategic communication increases organizational effectiveness by enhancing competitive advantage, driving values, vision, mission and operations in an ethical manner. They challenge complex paradigms around transhumanism, counterintelligence and espionage, addressing timely issues such as terrorism, responsibility, EQ, pandemics, and responses to varied crises. Ultimately, this provocative Handbook provides an understanding of the future of strategic communication and showcases how the field can embrace and proactively shape its evolution.The Handbook of Innovations in Strategic Communication is an essential tool for students and academics in business, public affairs, management, and public relations. Its practical approach to managing organizational effectiveness will also greatly benefit practitioners in content creation, media relations, and communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9781035326471

Titolo
Handbook of Innovations in Strategic Communication (Hardcover)
Autore
Shannon A. Bowen
Editore
Edward Elgar Publishing Ltd, Cheltenham
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1035326477
ISBN 13
9781035326471

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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ArticoloDa 6 a 14 giorni lavorativiDa 6 a 16 giorni lavorativi
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