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In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
Dalla quarta di copertina: "Considered the reference on advancement... more than eighty percent of the material in this edition is new, including seventeen new chapters." --CASE CurrentsIn fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
Titolo: Handbook of Institutional Advancement: A ...
Casa editrice: Jossey-Bass
Data di pubblicazione: 1986
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione