This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.
The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Contents:
Preface.
Part I: Theoretical Dimensions in Media Management and Economics.
A.B. Albarran, Historical Trends and Patterns in Media Management Research.
R.G. Picard, Historical Trends and Patterns in Media Economics.
B.I. Mierzejewska, C.A. Hollifield, Theoretical Approaches in Media Management Research.
S.S. Wildman, Paradigms and Analytical Frameworks in Modern Economics and Media Economics.
B.A. Cherry, Regulatory and Political Influences on Media Management and Economics.
Part II: Issues in Media Management and Economics.
J.W. Redmond, Issues in Human Relations Management.
R.J. Rizzuto, Issues in Financial Management.
S.M. Chan-Olmsted, Issues in Strategic Management.
Á.A. Reca, Issues in Media Product Management.
R.A. Gershon, Issues in Transnational Media Management.
W.S. McDowell, Issues in Marketing and Branding.
S.M. Chan-Olmsted, Issues in Media Management and Technology.
P.M. Napoli, Issues in Media Management and Public Interest.
D.A. Ferguson, Industry-Specific Management Issues.
H. van Kranenburg, A. Hogenbirk, Issues in Market Structure.
J. Dimmick, Media Competition and Levels of Analysis.
T. Chambers, H.H. Howard, The Economics of Media Consolidation.
D. Waterman, The Economics of Media Programming.
B.J. Bates, K.S. Albright, Issues in Network/Distribution Economics.
M.O. Wirth, Issues in Media Convergence.
A. SÁnchez-Tabernero, Issues in Media Globalization.
P. Graham, Issues in Political Economy.
Part III: Analytical Tools in Media Management and Economics.
R.A. Beam, Quantitative Methods in Media Management and Economics.
G. Doyle, S. Frith, Methodological Approaches in Media Management and Media Economics Research.
C.A. Hollifield, A.J. Coffey, Qualitative Research in Media Management and Economics.
G.W. Ozanich, Media Finance and Valuation.
P.F. Phalen, Audience Research and Analysis.
Part IV: Future Directions in Media Management and Economics.
D. Shaver, M.A. Shaver, Directions for Media Management Research in the 21st Century.
S. Lacy, J.M. Bauer, Future Directions for Media Economics Research.
D.H. Goff, Global Media Management and Economics.
