Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
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ISBN 10: 1605667927 ISBN 13: 9781605667928
Editore: Information Science Reference -, 2010
Usato
hardcover
Da
Bahamut Media, Reading, Regno Unito
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Descrizione:
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781605667928
Riassunto:
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
Product Description: Book by Matthew S Eastin
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Dati bibliografici
Titolo: Handbook of Research on Digital Media and ...
Casa editrice: Information Science Reference -
Data di pubblicazione: 2010
Legatura: hardcover
Condizione: Very Good