Titolo: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Editore: IGI Global
Data di pubblicazione: 2016
Lingua: Inglese
ISBN 10: 1522509976
ISBN 13: 9781522509974
Rilegatura: HRD
Condizione: New

Descrizione articolo

Riassunto

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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