Titolo: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)
Editore: Business Science Reference
Data di pubblicazione: 2016
Lingua: Inglese
ISBN 10: 1522509976
ISBN 13: 9781522509974
Rilegatura: Rilegato
Condizione: New

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Riassunto

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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