Handbuch Web Mining im Marketing: Konzepte, Systeme, Fallstudien (XBusiness Computing) (German Edition)

ISBN 10: 3322898725 ISBN 13: 9783322898722

Editore: Vieweg+Teubner Verlag, 2012

Lingua: Tedesco

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Titolo: Handbuch Web Mining im Marketing: Konzepte, ...

Casa editrice: Vieweg+Teubner Verlag

Data di pubblicazione: 2012

Legatura: Brossura

Condizione: New

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Riassunto:

Aus Datent�pfen Gewinne sch�pfen!

Informazioni sull?autore:

Prof. Dr. Klaus D. Wilde ist Inhaber des Lehrstuhls f�r ABWL und Wirtschaftsinformatik an der Katholischen Universit�t Eichst�tt. Dr. Hajo Hippner und Melanie Merzenich sind Mitarbeiter an seinem Lehrstuhl. Zusammen gelten sie als anerkannte Spezialisten in den Bereichen Data Mining im Marketing, Web Mining und Customer Relationship Management.

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