Titolo: Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Editore: Harvard Business Review Press
Data di pubblicazione: 2013
Lingua: Inglese
ISBN 10: 1422189880
ISBN 13: 9781422189887
Rilegatura: Paperback
Condizione: Fair
Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:<ul><li>Figure out what business you’re really in</li><li>Create products that perform the jobs people need to get done</li><li>Get a bird’s-eye view of your brand’s strengths and weaknesses</li><li>Tap a market that’s larger than China and India combined</li><li>Deliver superior value to your B2B customers</li><li>End the war between sales and marketing</li></ul>

Informazioni sull?autore

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Thrift Books Global LLC
18300 Cascade Ave S, Ste 150, Tukwila, WA, 98188, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

We guarantee the condition of every book as it's described on the Abebooks website. If you're dissatisfied with your purchase or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the "Ask bookseller a question" link to contact us and we'll be happy to assist you.

Condizioni di spedizione

All domestic Standard and Expedited shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.

2-Day Shipping is delivered by UPS, which does not deliver to PO boxes.

International shipments are tendered to the local postal service in the destination country for final delivery – we do not use courier services for international deliveries.