Health Communication

Thomas, Richard K.

ISBN 10: 1441938664 / ISBN 13: 9781441938664

Editore: Springer, 2010

In. Codice articolo ria9781441938664_new

Riassunto:

In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact – both positive and negative – of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn’t. Sidebars, glossary, Web links, and other tools round off this helpful reference.

Recensione:

From the reviews:

"A single-authored introduction to the emerging field of health communication. ... This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. ... Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration." (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)

Dati bibliografici

Titolo: Health Communication
Casa editrice: Springer
Data di pubblicazione: 2010
Legatura: Brossura
Condizione: New