Hegarty on Advertising: Turning Intelligence into Magic
John Hegarty
ISBN 10: 0500515565 ISBN 13: 9780500515563
Editore: Thames & Hudson, 2011
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Hardback
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WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Codice articolo GOR007870963
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What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Product Description: Book by Hegarty John
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Titolo: Hegarty on Advertising: Turning Intelligence...
Casa editrice: Thames & Hudson
Data di pubblicazione: 2011
Legatura: Hardback
Condizione: Fine