Hegarty on Advertising: Turning Intelligence into Magic

Hegarty, John

ISBN 10: 0500293635 ISBN 13: 9780500293638

Editore: Thames & Hudson, 2017

Usato Paperback

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Riassunto:

A revised and expanded edition of the book described by Book Monthly as ‘an absolute gem. A bible, in fact’

Informazioni sull?autore: John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

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Titolo: Hegarty on Advertising: Turning Intelligence...
Casa editrice: Thames & Hudson
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: Fine

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Hegarty on Advertising

John Hegarty

Editore: Thames & Hudson Ltd, 2017

ISBN 10: 0500293635 ISBN 13: 9780500293638

Antico o usato Rilegato

Da: Bookbot, Prague, Repubblica Ceca

Valutazione del venditore 5 su 5 stelle

Hardcover. Condizione: As New. Leichte Abnutzungen. Anyone interested in learning about advertising throughout the world will enjoy reading this book. --Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers. Codice articolo 95e3bdd8-8425-45b2-85db-f3683c1dffce

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