Hello, My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

Watkins, Alexandra

ISBN 10: 0369380932 / ISBN 13: 9780369380937

Editore: ReadHowYouWant 2014-09, 2014

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Codice articolo 6666-IUK-9780369380937

Dati bibliografici

Titolo: Hello, My Name Is Awesome: How to Create ...

Casa editrice: ReadHowYouWant 2014-09

Data di pubblicazione: 2014

Legatura: PF

Condizione: New

Descrizione articolo

Riassunto:

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â

Informazioni sull?autore:

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.